The Internet Marketer – The One Thing You Need To Create Passive Income and Earn Money Online – Pt 7
Article by Martin P Kerrigan
In the world of the internet marketer there are five great absolutes.
You need a great offer.
You need a great sales page.
You need traffic to that sales page.
You need to capture the email addresses of people who go to your sales page – opt in.
You need to know the demographics of the traffic who will buy your offer.
In the previous article we discussed how to approach research into keywords using a number of free tools easily available on the internet. This phase of keyword research concentrate on numbers of searches and level of competition for the keywords.
Now, wouldn’t it be great if we could find out the ages, incomes, status, ethnicity and locality of the people who search for these keywords? That would allow us to target our marketing towards a specific group of people who fit the profile of our perfect buyer. As an aside, you should create a profile of your perfect buyer when you choose or create the product you are going to promote. So what strategy and tools should we use to accomplish this?
Firstly, we will spy on our competitors and see who is visiting their sites. We will do this by typing our keyword into google and seeing which sites appear. Try “meditation downloads”. Choose one of the sites and view it.
Now the tool we are going to use to see just who goes to this site is available if you google “quantcast”. Go to the quantcast website and you will see a box at the top where you type in the name of the website you have chosen. For example, meditationstore.com. Click the big blue “FIND” button and behold the magic.
On the site I chose I received the following information for US residents. Score of 100 is the internet average.
Age 13 – 17(!) 117
Income 0 – 30k 134
College Educated 114
Suddenly, you know far more about what constitutes your target audience. This method can be used to analyze any website that has some history of traffic. And you are not really interested in websites that don’t get any traffic. It is a fantastic, free tool to help you target your prospects.
Secondly, we will do some alternate investigation into the demographics of the “meditation downloads” prospects. The tool we will use for this is Facebook. With around half a billion members, you can be reasonably certain that statistics obtained from Facebook will have statistical validity and it will give more value to you than updating your facebook page that you “went to Bondi and had coffee by the beach. Saw Hugh Jackman jogging. Drool.”
Go to Facebook. At the very bottom of your home page you will see a little blue “advertising”. Click on that. Click on “Create an Ad”. There it is. You can choose a country, sex, age, interests (meditation, yoga, spirituality etc) and education. Facebook tells you exactly how many people who meet the parameters you set! This immediately gives you an idea of the extent of your target market. The figure I got for setting these parameters was 838,560 Facebook members. Now, what would they like to buy?
One final investigative tool for demographics. Go to Plenty of Fish. At the bottom you will see “Advertise Here”. Click and enter. The demographics for the Plenty of Fish clientele are shown immediately. Ninety million visitors and 2.1 billion page views per month. 95% of Plenty of Fish visitors are from the United States, Canada and the United Kingdom. Stable, rich first world countries. (Is your mind ticking over?)
Plenty of Fish will let you target precise demographics such as country, city, age, gender, education, income, body type, ethnicity, religion, car status, job description and even alcohol consumption. Now there are some very interesting parameters there for you to consider. On the right hand side of the page there is a search box which allows you to search interests by demographic. Type in “meditation”. Once again, the average is 100%.
The results are:Female 112
Age 35 – 44 124
Age 45 – 54 158
Age 58 – 64 281
Income – K 136
Income – 0K 162
Bachelors Degree 215
Masters Degree 312
PHD/Doctoral Degree 257
We are rapidly building a profile of what the ideal buyer for meditation products may look like.
Once you have a plan that you are following, a plan that has successfully worked before for other people, then you will be able to fit all these pieces of information we are accruing into a meaningful purpose. To be a successful internet marketer, create passive income and earn money online.
You need a plan to achieve your purpose.
Kindness is more important than wisdom.
About the Author
Want to download a plan showing how to create a k per month income? Then visit: Free Internet Marketer Plan right now, and grab your 100% free report which shows you step by step, exactly how to reach a cool k per day online, from the comfort of your own home. Martin P Kerrigan is an author, martial artist and successful internet marketer.