SEO Keyword Research Tips For Yoga Studio Businesses
Article by Lyle Mason
Your location: your town, the nearest large city, surrounding towns, your county, your state, and any other commonly referred to geographic names in your area.The yoga styles you teach: yin yoga, hatha yoga, kundalini, Bikram, etc.General benefits: yoga, meditation, wellness, health, fitness, yogi, yoga teacher training, etc.Keep in mind that the term “keyword” refers to a single work and phrases.Where to research the best keywords?Google AdWords is a free keyword research resource. I use it all the time. It’s simple, fast, and free. Be sure under “match type” at the top of the right column (in a search results page) to select the “exact” option for more precise results. The results will show you how many searches are performed for many related keywords and keyword phrases.You want to try a variety of searches; some with your geographic terms, and some without. Don’t be discouraged if phrases with geographic terms have very few monthly searches (i.e. 50); if it shows a number that’s great. Remember that specific geographic search phrases (i.e. “Bellingham Yin Yoga”) with your yoga style will likely rank very well. That means those 50 searches in the future will list your site.Where to place keywords in your site?Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.Here’s the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.Local SEO services level the search engine playing field for local businesses. If you are a business that only gets customers from a local or regional area, I’m sure you are frustrated by the discovery that search engines tend to rank everyone nationally.If you have an accounting business that services the Atlanta metro area, for example, why should you have to compete with an accountant in Seattle for a position on page 1 of a search engine? You’re not looking for business in Seattle.Well, you don’t have to do that anymore. Local SEO services, and some things you can do with your site solve the problem.
About the Author
I’ve been a Website Designer and Search Engine Optimization specialist for over 10 years now. Visit my website for more information.Bellingham Website Design