Generalized Beginner’s SEO / Web marketing course , Rs 12000 only

(Approximate course outline, will change it as per the group) 1. How Internet marketing is redefining marketing (1 hr) 2. Why each and every business needs to strengthen its web presence (brand)? (1 hr) 3. How businesses are different and why they require different web strategies? (1 hr) 4. Different strategies that can be used: (4 hrs) * Search Engine (Organic) * Search Engine (Paid, PPC) * Community building (Blogs, forums, wikis, Q&As, recommendations etc) * Affiliate marketing * Social Media marketing * Others 5. How to choose the right mix. (2 hrs) 6. What is Search Engine Optimization (SE Organic)? (10 hrs) * Why search engines are important? * How search engines rank your website? * What are the important factors for ranking? * Keyphrase analysis – Advance (Long tail) * Link building – Advance help * Ranking is dead * Penalties and filters * How to expertise SEO 7. How to use Google analytics (Various analyzers) to optimize user experience. (3 hrs) 8. PPC – The Beginners guide (3 hrs) 9. Q&A (2 hrs) 10. Others (3 hrs)

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