Fitness As A Big Industry?
Article by John Nio
Fitness – it’s not just a sport, but also industry, which lives at the expense of sales. And it is their marketing ploy. Those who have a long walk to the club, these traps are well known, but the newcomers, having stumbled on them at risk of disappointment in sport or himself. Importantly – to avoid wrong decisions under pressure marketing techniques.
“The annual club card.” Main trap. Includes unlimited visits to group classes, gym and pool, plus additional services: sauna, Jacuzzi, Fitness – Tests, etc.
What’s the catch? People full fitness – Testing is necessary not only once, as laid down in the map, there are still 3-4 times it will have to buy extra. Many of them need personal training program, and for this you have to pay. Further, many people can walk into the club only 2-3 times a week, and not all classes are suitable full – all the proposed “range” they do not need. So if you’re strapped for cash, would be wiser to buy a subscription to the regular pool and a gym for Pilates, dance or gym.
“Club card with limited access. For example, only on weekends, only in the morning or afternoon. It is 20-30% cheaper than the standard.
What’s the catch? Soberly assess their readiness: Are you sure you can come at 7 am to go in to work or keep up after it to 17-00? This is an option for those who work part-time or choose a club only on weekends.
“Sale of maps before opening. The club is still under construction, and maps it offers a discount of 40-70%. The longer the opening, the cheaper. They begin to act, of course, only after starting school.
What’s the catch? Imagine: you felt an urge to lose weight, but the opening has been delayed for 3 months, then at 6. Procrastination can greatly unsettle. In addition, suddenly in six months you will generally not up to weight loss? Or is that the club opened, but not completely: for example, group sessions with an unnecessary step aerobics you already are, and the gym have to wait two months, and here and the map ends.
“Unlimited access to the gym.” It is very tempting at first glance. In fact at the correct approach at the gym, you can adjust the proportions.
What’s the catch? Beginner often does not even know which side of the trainer approach. Gym instructor to pick it will not load. This is done only on a personal workout for a fee.
“Ultramodern exclusive equipment. For example, treadmills and stationary bikes with video screens, exercise equipment pilates allegro (by the people “beds for Pilates”), or simulators for functional training (shaky platform reebok core and an inflatable hemisphere bosu). Classes are on them for beginners and people with excess weight may be too complicated. More your imagination can shake vibrovakuumnimy simulators – a man in vacuum capsule from the waist up standing on a vibrating platform.
What’s the catch? These classes are usually not included in the card club. In addition, supernovae is not always better with tried and tested models.
“The original work, which is only in our club.” For example:
* “The Dynamic Yoga – a combination of basic yoga and aerobics steps. A lot of sharp movements, have positions, unnatural for the joints – for those who lose weight and has a lot of weight is not suitable.
* “Bikram Yoga” – the lessons in the heated to 40-60? room. High blood pressure, core and other not so healthy people under conditions where the ambient temperature exceeds body temperature, exercise is simply harmful.
* “Statodinamika” – exercises in which the need to strain your muscles in a small range of motion and small loads. Very good for beginners and full as minimal risk to injure.
* “Isotonic” – also a relatively safe form as there is no sweeping movements and heavy weights.
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